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SMALL TOOLS. USEFUL EVERY DAY.

A little less busywork.
A little more insight.

Prepare your images, organise documents, polish your writing and make sense of the numbers. Useful tools that work in your browser, without an account or a payment step.

Images

PDFs

Writing

Development

Design

Calculators

Calculators

Percentage calculator

Find a percentage of a number, a part as a percentage, or the whole from a part. See the calculation step by step.

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Calculators

Percentage change calculator

Calculate percentage increase or decrease between an original and new value, alongside the absolute change.

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Calculators

Percentage difference calculator

Compare two nonnegative values without treating either one as the original. Calculate their absolute percentage difference.

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Calculators

Profit margin calculator

Calculate gross profit and gross margin from selling price and product cost. Compare margin with markup.

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Calculators

Markup calculator

Calculate markup and gross profit from cost and selling price. Understand why markup differs from margin.

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Calculators

Discount calculator

Find the final price and amount saved after a percentage discount. Calculate a sale price instantly.

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Calculators

Break-even calculator

Calculate the whole units and sales needed to cover fixed costs using price and variable cost per unit.

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Calculators

CPC calculator

Calculate average cost per click from advertising spend and reported clicks, using one currency and reporting period.

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Calculators

CPA calculator

Calculate cost per action from campaign spend and conversions. Use your own consistent definition of an action.

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Calculators

Customer acquisition cost calculator

Calculate average CAC from acquisition spending and new customers. Include the costs your business uses consistently.

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Calculators

Customer lifetime value calculator

Estimate revenue and gross-profit customer lifetime value from average order value, purchase frequency, lifespan and gross margin.

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Calculators

Growth rate calculator

Calculate compound growth per period from a positive starting value, ending value and number of periods.

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Calculators

Campaign ROI calculator

Calculate simple campaign return on investment from attributable return and total campaign cost. See net return and ROI.

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Calculators

website conversion rate calculator

Calculate the percentage of visitors who convert. Enter visitors and unique converters, see a worked example, and learn how to compare consistent periods.

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Calculators

CTR calculator — click-through rate

Calculate click-through rate from clicks and impressions. See the formula, a worked example, and how to interpret CTR alongside website visits and conversions.

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Calculators

ROAS calculator — return on ad spend

Calculate return on ad spend from attributed revenue and advertising cost. See both the ratio and percentage, with clear limits on what ROAS tells you.

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Calculators

CPM calculator — cost per thousand impressions

Calculate CPM from campaign spend and impressions. See cost per 1,000 impressions with a worked example, and understand what CPM does and does not measure.

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Campaigns

FOR THE PEOPLE WHO PUBLISH

Bring a useful tool to your own website.

Free calculators, a word counter and a contrast checker. Preview a working widget and copy the embed code for your resource page.

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WHEN YOU WANT TO KEEP TRACK

A home for the results, too.

Use the free tools for the task in front of you. When you want to measure the traffic behind a campaign, create a Visitor Tracking account, install your website’s tag, and explore the results.

You can also create account-managed short links and download their QR codes, with editable destinations and reports of recorded redirect activity. Hosted analytics and tracked links are free during beta.

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A CLEARER PICTURE STARTS HERE

Your next insight starts with one small tag.

Create your account, add your website, and see what brings people to you.

Create your free account Unlimited websites in beta · No credit card