A little less busywork.
A little more insight.
Build campaign links, create QR codes and check your campaign numbers. These tools work in your browser, without an account or a payment step.
UTM campaign builder
Create a campaign URL with consistent source, medium and campaign labels.
Build a link CampaignsBulk UTM builder
Tag up to 200 destination URLs at once. Copy your batch or download a CSV.
Build a batch Links & printQR code generator
Create static QR codes with PNG and SVG downloads. No signup or expiry added by us.
Create a code Calculatorswebsite conversion rate calculator
Calculate the percentage of visitors who convert. Enter visitors and unique converters, see a worked example, and learn how to compare consistent periods.
Try the calculator CalculatorsCTR calculator — click-through rate
Calculate click-through rate from clicks and impressions. See the formula, a worked example, and how to interpret CTR alongside website visits and conversions.
Try the calculator CalculatorsROAS calculator — return on ad spend
Calculate return on ad spend from attributed revenue and advertising cost. See both the ratio and percentage, with clear limits on what ROAS tells you.
Try the calculator CalculatorsCPM calculator — cost per thousand impressions
Calculate CPM from campaign spend and impressions. See cost per 1,000 impressions with a worked example, and understand what CPM does and does not measure.
Try the calculatorA home for the results, too.
Use the free tools for the task in front of you. When you want to measure the traffic behind a campaign, create a Visitor Tracking account, install your website’s tag, and explore the results.
You can also create account-managed short links and download their QR codes, with editable destinations and reports of recorded redirect activity. Hosted analytics and tracked links are free during beta.
Explore tracked links and QR codes ↗Your next insight starts with one small tag.
Create your account, add your website, and see what brings people to you.