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Markup calculator

Calculate markup and gross profit from cost and selling price. Understand why markup differs from margin.

Free · No signup · Processed in your browser

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How to use this calculator

  1. Enter values with a consistent currency and reporting period.
  2. Calculate to see the result and supporting figures.
  3. Review the formula and assumptions before using the result.

The formula, explained

(Selling price − cost) ÷ cost × 100

Markup expresses the increase above cost. Buying at 60 and selling at 100 gives a markup of about 66.67%. The margin on that same sale is 40%, because margin divides by selling price.

Example inputs: product cost 60; selling price 100. Result: 66.6667 %.

What to check before using the result

A 50% markup is not a 50% margin. Keep currency and tax treatment consistent. A zero cost has no defined markup percentage, even when the sale produces revenue.

BEFORE YOU GO

Your work stays yours.

Are my files, text or numbers uploaded?
No. This tool processes the input in your browser tab. It does not send your input to our servers. Leaving or refreshing the page clears the working input.
Do I need an account or subscription?
No account is required for this public tool. You can complete the task and download the result directly. An account is useful when you want to measure visits to your own website or manage tracked campaign links.
Can I share or link to this tool?
Yes. Use the tool link below in a tutorial, team resource list or campaign checklist. The link opens an empty tool; your private input is not included.
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