A little understanding
goes a long way.
Honest answers to the questions behind the dashboard. Learn how to measure your website, make sense of the numbers, and decide what to do next.
From an empty dashboard
to your first insight.
Install your tag, check a real pageview, and learn which numbers to look at first.
Track your first visitors01 Visitors → your estimated audience 02 Views → the pages they open 03 Sources → what brings them to you
One useful question is a better starting point than a hundred unread reports.
Getting started
How do I track visitors to my website?
Add one analytics tag, verify your first pageview, and learn which visitor metrics matter. A practical guide to tracking your own website without cookies.
2 min read Getting startedHow do I add cookieless analytics to WordPress?
Install cookieless analytics on WordPress with your site’s tracking tag. Check published pages, avoid duplicate tags and verify your first pageview.
3 min read Getting startedWhy is my website analytics not recording visitors?
Troubleshoot missing analytics: verify your tag, website ID, collector requests, consent setup, filters, cached pages and single-page app navigation.
3 min readUnderstanding your numbers
What’s the difference between visitors, visits and pageviews?
Understand unique visitors, visits and pageviews with a worked example, plus how cookieless visitor counts behave across pages and reporting periods.
2 min read Understanding your numbersWhy don’t my analytics numbers match?
Compare analytics tools fairly. Check pageview delivery, dates, timezones, filters and visitor definitions before drawing conclusions about accuracy.
3 min read Understanding your numbersWhat is bounce rate, and what does a good one look like?
Learn how bounce rate is counted in Visitor Tracking, why a single-page visit can still be useful, and how to compare pages without misleading benchmarks.
3 min readPrivacy & measurement
Can you see who visits your website?
See what website analytics can tell you about visitors, what stays unknown, and why anonymous traffic measurement is different from identifying people.
2 min read Privacy & measurementDoes cookieless analytics need consent or a cookie banner?
Cookieless does not automatically mean consent-free. Understand our tracking setup, the questions to review, and current UK guidance on analytics.
3 min readCampaigns & sources
How do UTM links help you track a campaign?
Understand utm_source, utm_medium and utm_campaign, build a tagged link, and verify campaign traffic in your cookieless analytics dashboard.
2 min read Campaigns & sourcesWhat is direct traffic, and how is it different from referral traffic?
Understand direct and referral traffic, why a source may be missing, and how campaign links help you explain traffic from email, messages and other channels.
2 min readReady to put the numbers to work?
Create your account, add your website, and see what brings people to you.