Know what’s bringing people to you.

A dashboard for the website you actually own.

Visitor Tracking measures events received from the tag installed on your website. It is designed for people who can add that tag: site owners, developers and teams looking after their own sites. It does not estimate traffic to an unrelated competitor’s domain.

Once installed, the dashboard gives you a shared starting point: how much activity arrived, which pages attracted it, and which sources or campaigns were recorded. You can explore the relevant audience without building a custom report for every question.

Audience patterns, without a named visitor list.

The standard tag does not reveal names or email addresses. It measures pageviews and groups activity using anonymous identifiers, with approximate location and browser information for context.

That makes it useful for understanding a website’s audience without assuming every visit represents a known person. If you need enquiries or customer conversations, use your site’s forms and account workflows deliberately. Avoid sending their personal details to analytics through URLs or event properties.

From a campaign link to a clearer result.

Label an incoming link with a source, medium and campaign name before sharing it. A newsletter can then have its own campaign view instead of being mixed into unknown traffic. Our free UTM builder helps create a consistent link without an account.

When the visitors arrive, filter the campaign and examine the pages and relevant events. Remember that link clicks and recorded website visits are different measurements: automated checks, repeat clicks and blocked requests can make their totals differ.