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Customer lifetime value calculator

Estimate revenue and gross-profit customer lifetime value from average order value, purchase frequency, lifespan and gross margin.

Free · No signup · Processed in your browser

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How to use this calculator

  1. Enter values with a consistent currency and reporting period.
  2. Calculate to see the result and supporting figures.
  3. Review the formula and assumptions before using the result.

The formula, explained

Revenue LTV = order value × annual frequency × lifespan

At 50 per order, four purchases per year and a three-year lifespan, estimated revenue LTV is 600. At a 40% gross margin, the gross-profit estimate is 240 before acquisition costs and other omitted expenses.

Example inputs: average order value 50; purchases per year 4; customer lifespan in years 3; gross margin percentage 40. Result: 600 revenue LTV.

What to check before using the result

This simple average-based model assumes stable behaviour. It does not discount future cash flow, model cohorts or account for changes in retention. Treat the result as an assumption-driven estimate rather than a measured customer value.

BEFORE YOU GO

Your work stays yours.

Are my files, text or numbers uploaded?
No. This tool processes the input in your browser tab. It does not send your input to our servers. Leaving or refreshing the page clears the working input.
Do I need an account or subscription?
No account is required for this public tool. You can complete the task and download the result directly. An account is useful when you want to measure visits to your own website or manage tracked campaign links.
Can I share or link to this tool?
Yes. Use the tool link below in a tutorial, team resource list or campaign checklist. The link opens an empty tool; your private input is not included.
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