Skip to content
visitortrack.ingBETA
Sign in Get started
A LITTLE LESS BUSYWORK

Customer acquisition cost calculator

Calculate average CAC from acquisition spending and new customers. Include the costs your business uses consistently.

Free · No signup · Processed in your browser

Loading the interactive tool…

How to use this calculator

  1. Enter values with a consistent currency and reporting period.
  2. Calculate to see the result and supporting figures.
  3. Review the formula and assumptions before using the result.

The formula, explained

Acquisition spending ÷ new customers

If acquisition costs total 5,000 and you acquire 100 new customers, CAC is 50. A fully loaded calculation may include sales and marketing labour, agency fees and software as well as ad spend.

Example inputs: total acquisition spending 5,000; new customers 100. Result: 50 per outcome.

What to check before using the result

Use new customers, not all orders or all website visitors. Long sales cycles can make a same-month ratio misleading. A UTM campaign label helps organise visits but does not by itself prove customer acquisition causality.

BEFORE YOU GO

Your work stays yours.

Are my files, text or numbers uploaded?
No. This tool processes the input in your browser tab. It does not send your input to our servers. Leaving or refreshing the page clears the working input.
Do I need an account or subscription?
No account is required for this public tool. You can complete the task and download the result directly. An account is useful when you want to measure visits to your own website or manage tracked campaign links.
Can I share or link to this tool?
Yes. Use the tool link below in a tutorial, team resource list or campaign checklist. The link opens an empty tool; your private input is not included.
USEFUL THINGS ARE WORTH SHARING

Bring this tool to your website.

Add the working tool to a resource page, tutorial or team workspace. No API key or account needed.

Get the embed code

Paste into an HTML block. The small helper fits the height as the tool changes. Inputs stay in the visitor’s browser, and the tool includes a source link. Your site must allow iframes and the helper script from visitortrack.ing.

Preview all embeds or get iframe-only code →
A CLEARER PICTURE STARTS HERE

When your work goes live, see who finds it.

Publish your page, label your campaign and understand the visits that follow. Simple analytics, free during beta.

Create your free account Unlimited websites in beta · No credit card