Put a cost on being seen.
Calculate how much a campaign costs per thousand impressions. Enter spend and impressions from the same campaign and reporting period.
Campaign spend ÷ impressions × 1,000
For example, campaign spend of 500 and impressions of 100,000 give a result of 5 per 1,000 impressions.
Keep the scope and reporting period consistent. Zero in the first field is valid; a zero denominator has no defined rate, so the calculator asks for a total greater than zero.
Make the number useful.
If you spend 500 units of currency for 100,000 impressions, CPM is 5 in that same currency. An impression is a reported display of the ad or content; it is not necessarily a unique person, a click or a website visit.
Compare like formats, audiences and reporting definitions. A cheaper thousand impressions can still produce fewer useful visits. Use click-through rate and the behaviour of arriving visitors alongside cost when reviewing a campaign.
This calculator divides the totals you enter. It does not forecast auction prices or recommend a bid. Tag campaign links consistently and check the resulting website traffic to connect reach with the activity that matters to your site.
Google Ads: cost-per-thousand impressions ↗
Connect the campaign to your website.
Use a consistent campaign link before sharing an ad or newsletter. With the Visitor Tracking tag installed, you can review the arriving visitors, pages and relevant events alongside the figures from your campaign platform.
See what happens after the click.
Create your account, add your website, and see what brings people to you.